Downtown Norwich is just one of several historical downtowns located on the waterfront in Connecticut. A couple of years ago agencies from these towns got together to talk about difficulties they were having and an initiative sprang forth: Destination Downtown. The idea being that if you love going to Rock the Docks on the waterfront in Norwich, you would probably also like going to concerts on the waterfront in other downtowns also, but how do you know what is happening and where? Enter luvdowntown.com.
Downtown Norwich partnered with Downtown Mystic, Downtown New London, Downtown Niantic and Downtown Westerly-Pawcatuck to form a collaborative to promote and market these distinctive, historical downtowns. The organization applied for a received a grant to build a website and Miranda Creative was hired to oversee the enormous challenge of satisfying five distinctive communities. The website was launched in December and it promotes each downtown separately and lists places to shop, dine, and park in the downtown areas as well as a calendar cataloging all upcoming activities.
Moving forward the partners will collaborate to create joint promotional material for display and distribution at events in each city and are hoping to collaborate on a single event that will encompass all downtowns.
We would like to thank our sponsors Chelsea Groton Bank, Dime Bank, Keep Space Westerly, The Greater Westerly-Pawcatuck Area Chamber of Commerce, and The Washington Trust Company. If you or your business would like to sponsor Destination Downtown or advertise on the website, please let us know.